Thanksgiving marks the biggest shopping weekend of the year. If the trend continues, Cyber Monday will once again shatter retail records as more consumers shop from the comfort of their homes. Last year, over 174 million Americans shopped during Thanksgiving weekend, with 7 in 10 making purchases online. With retailers offering massive discounts, consumers are poised to spend millions on technology.
What tech traits are shoppers seeking this Cyber Monday? The Centercode Research Team surveyed over 4,000 consumers about their preferences for popular tech gifts. Their insights reveal key qualities that prospective buyers prioritize.
Here are the top 3 tech traits driving sales this Cyber Monday, along with tips to ensure your product delivers them.
High-Quality
High-quality tops the list for consumers purchasing computers, televisions, smartphones, audio equipment, and other big-ticket tech items this Cyber Monday. Shoppers prioritize seamless functionality, durability, sleekness, and other markers of quality when taking advantage of holiday discounts.
To Ensure Quality: Test Interoperability in the Real World
Consumers expect their smart products to integrate effortlessly with existing devices — even as updates and new products diversify their tech ecosystems.
Ongoing iteration is the norm for consumer electronics producers. To ensure the high-quality experience customers expect, manufacturers are adopting continuous customer testing practices to validate real-world performance.
Keep Learning
Discover practical strategies for aligning customer testing with agile development in Delta Testing 101.
Useful
For consumers considering smartwatches and wearables, usefulness is key. Shoppers seek technology that enhances everyday life. Survey respondents identified convenience and efficiency as indicators of usefulness.
To Ensure Usefulness: Recruit from All Corners of Your Target Market
As mainstream audiences embrace sophisticated tech, usage and expectations evolve. To keep your product aligned with audience needs, ensure your testers reflect the demographics, psychographics, and technographics of your target market.
This involves critically assessing your target market and recruiting enthusiastic testers who will use, troubleshoot, and ideate on each release in ways that mirror actual customers.
Keep Learning
Get tips for recruiting highly engaged, target market testers in the Recruitment Kit.
Fun
Fun is the most desirable trait for those interested in drones and robots, but it extends beyond toys. Consumers want delightful products they enjoy using.
To Ensure a Fun Experience: Collect Ideas and Praise
Creating a delightful product goes beyond ensuring it's bug-free. Consumers seek a fulfilling user experience. Understanding what delights your audience and makes your product enjoyable is crucial.
Opening feedback channels to collect ideas, suggestions, and praise provides direct insights into improving satisfaction. These insights extend the value of your Customer Validation program in ways automation cannot replicate.
Keep Learning
Transform feedback from customer-testers into strategies for improving and promoting your product with the Feedback Playbook.
Customer Validation Beyond Cyber Monday
Cyber Monday may break records annually, but validating your product with target market testers before every release ensures a product your customers will buy year-round. Maintain a high-quality and useful product your audience loves with the continuous customer testing tactics in Delta Testing 101 Ebook.
